I started off by writing the phrase IMW in the impact text to make it bold and easy to read.
I then moved the letter W closer to the letter M to make it more individual.
I then moved the I closer to the M and W, I removed a diagonal line from the M and the W to make it stand out so you can see the different letters, then I decided to go with the red and black theme and changed the letter M to red and the other two black.
I wanted to add something else to the logo, so I added the word Weekly at the bottom as a test to see weather I Liked it or not I wasn't sure about this decision though.
I then decided that I didn't want the Weekly at the bottom and I decided that I would have the words that the acronym stands for above it. I also copied the colour scheme from the letters into the words, but i reversed them to have a good effect.





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